DevMellio Client Strategy · Confidential Growth Plan Prepared for Victor Tupou

Exclusive Territory Proposal · Billings, MT

Victor, you have 2–4 trucks and master-level plumbing skills.
Google should be sending you all the high-margin water heater calls.

You reached out about scaling inbound calls for T-12 Plumbing Corporation in Billings. I analyzed your local search footprint across Yellowstone County before our call. This roadmap shows exactly where you stand, why competitors are getting the calls you should be winning, and the turnkey system we built to take over the market.

What T-12 Plumbing Already Has (The Foundation)

Most digital marketing agencies pitch generic services. But you've built real operational assets that 90% of local contractors lack:

2–4 Dedicated Fleet Trucks

You have the crew capacity to handle same-day emergency calls and multiple water heater installs without making customers wait days.

Water Heater Core Specialty

Water heater replacements are the single highest margin, fastest-paying residential plumbing jobs in Montana. That is the ideal profit center to dominate.

Licensed Montana Contractor

Licensed and code-compliant installations (thermal expansion tanks, gas safety, permits). Homeowners trust verified tradesmen over unlicensed handymen.

Prime West End Location

Based on Laura Circle in Billings 59106, positioned perfectly between rapid growth subdivisions in the West End, Downtown, Heights, and Laurel.

The Problem: Competitors Are Taking All the Phone Calls

When a homeowner in Billings wakes up to a flooded basement or freezing cold shower and searches "water heater replacement Billings MT" on their phone:

Who gets the calls in Billings today:

Franchises & Lead Brokers
Captures 55%
Alpine Plumbing & Plumb-Rite
Captures 35%
T-12 Plumbing Corporation
< 10% (Map Red Zone)

Google only displays the top 3 businesses on the Google Maps Pack. Even though your trucks and workmanship are superior, you're currently missing out on 15 to 30 lucrative water heater replacements every single month simply because Google doesn't have the structured data to rank you at #1.

Your Live Geo-Grid Heatmap Scan (On Us)

We run high-resolution GPS rank scans across Billings (59106, 59102, 59105, Laurel, Lockwood). We'll show you exactly where your trucks rank on every corner of Grand Ave, King Ave, Main St, and Shiloh Crossing.

The 3-Step Dominance Plan for T-12 Plumbing

You focus on turning wrenches and running your crew. We ensure Google sends you the best calls.

1

Deploy Dedicated Multi-Page Silo Architecture

Single-page websites don't rank in competitive trades. We deploy a complete 14-page silo engineered around your high-margin specialties: dedicated service pages for Water Heater Replacement, Tankless Systems, Emergency Plumbing, and Freeze Thawing, cross-linked to hyper-local pages for Billings West End, Central, Heights, South Side, Laurel, and Lockwood.

Completed & Live on preview subdomain
2

Google Business Profile (GBP) 1-to-1 Mirroring & Schema

Injecting advanced Schema.org JSON-LD matching your exact Montana license, rooftop coordinates on Laura Circle, operating hours, and service catalogs. This gives Google's algorithm the mathematical certainty required to move T-12 into the top 3 3-Pack rankings.

Fully programmed with valid @graph schema
3

Exclusive Territory Lock & Automated Lead Routing

DevMellio works with only ONE plumbing contractor per territory. All phone calls and SMS quote requests go 100% directly to Victor's phone—no shared broker leads, no pay-per-click bidding wars, and no middlemen.

Territory currently reserved for T-12 Plumbing

Let's Review the Numbers on Our Rescheduled Call

I know you're in the field today keeping Billings homes running. Whenever you have 15 minutes open, let's connect and review your custom heatmap.

DevMellio · Custom Web & Local SEO Architecture for High-Volume Trade Contractors

Call Michael (720) 530-5571